Corsendonk Hotels
Corsendonk Hotels began in the 70s with the restoration of the Priory in Oud-Turnhout. Today Corsendonk Hotels has 5 locations, each with its own unique character. What started as a restoration project grew into a vision to connect heritage with hospitality.
By giving authentic buildings a new lease of life and combining them with contemporary comfort, the group developed its own style in which tranquillity, charm and personal service are central.
How boostU restored the balance between B2B and B2C
Although Corsendonk Hotels, with their conference rooms and team building arrangements, attracted many B2B clients, the goal was to also present the hotels attractively to individual guests.
With their website as a digital showcase, the necessary adjustments had to be made to restore the balance between the B2B and B2C offering. The challenge was to present the different locations with their respective offerings in a clear and user-friendly way. We addressed this by creating different dimensions and levels in the navigation.
We also noticed that a large share of website traffic came from abroad, so we ensured the website is now available in three languages.
How boostU provided more insights into campaign results
Once the website was fully revamped, we ensured that everything happening on the website is correctly measured and attributed to the right traffic source. Although significant efforts were made in both Google Ads and Facebook Ads, we identified a need for more and accurate data to make targeted decisions. Therefore, both the Google Tag Manager and Facebook Pixel setup were fully optimised. This allows us to track conversions optimally and gives the Corsendonk Hotels team useful insights into campaign results.
As a next step, the Google Ads and Facebook Ads accounts of Corsendonk Hotels were thoroughly reviewed. This led to a restructuring of the Google Ads account and new campaigns. We also supported the Corsendonk Hotels team with actionable insights and tips to optimise their Facebook campaigns.
Results
Measured revenue
Measured transactions
1) Optimised UX
The broad range per location is now clearly presented using logical filters and subdivisions. At a glance, the complete offering of Corsendonk Hotels is visible. In addition, convenient and targeted call-to-actions ensure the B2C offering is back on the map.
2) To measure is to know!
By correctly measuring all events on the website, we can use these new insights to also optimise the Google and Facebook Ads. This way we know which ads are effectively delivering results for Corsendonk Hotels and which are not.
