KLEIR.
KLEIR. is a clothing label with a love for the dialect of 't Stad. It is pure passion for Antwerp, its residents and its language. The products are fair and responsible, made fully or partially from organic cotton and carrying the Fair Wear Foundation label.
On the webshop you can buy sweaters, T-shirts, baby onesies or accessories with the funniest Antwerp dialect pet names. Wonderfully original and authentic. KLEIR. approached boostU to increase their online sales through targeted digital marketing.
Boosting online sales with targeted Google Ads and Facebook campaigns
Google Ads
To start, we deployed Google Ads campaigns to increase the online presence of KLEIR. and drive more visitors to the website to increase conversions. In addition to generic search campaigns, we also launched shopping campaigns targeting everyone in Flanders searching for clothing with Antwerp dialect quotes.
Facebook & Pinterest
We also set up Facebook and Pinterest campaigns to reach potential customers via social media. We targeted everyone in Flanders interested in clothing for both children and adults with Antwerp dialect quotes. To make the campaign more appealing to the target audience, we also used dynamic ads to show specific products aligned with the interests of potential customers.
Increase in website visitors & online sales
The result of these digital marketing campaigns was very successful. We saw a significant increase in website visitors and online sales.
In conclusion, the combination of Google Ads and social campaigns helped KLEIR. increase online sales and create more awareness for their products among a relevant target audience. Through targeted advertising and relevant ads, we maximise the allocated marketing budget.
Photo’s by https://www.benvandenbempt.be/
Over a period of 5 months:
Impressions
Clicks to the website
Purchases
Meer omzet YOY
What makes this a success story?
By extensively testing, we discovered what works and what doesn't. This allowed us to find the ideal mix of channels and campaigns for both brand awareness and online sales.
Throughout the duration of the campaigns, results were continuously analysed to make timely adjustments where needed.
Thanks to transparent communication with KLEIR., we were able to map the ROAS of our campaigns and gain valuable insights to optimally allocate the budget.
