Kikkoman
With a rich history in the production and sale of soy sauce, the Kikkoman group has made its mark on the culinary world.
Kikkoman’s naturally brewed soy sauce is known worldwide and loved by millions of people.
Our approach
Our first step towards a greater online presence for Kikkoman was launching targeted Facebook campaigns. Our primary focus was on increasing the number of followers on Facebook and Instagram. We also boosted organic posts to generate greater reach.
Our digital marketing campaigns delivered excellent results. We reached 1.2 million people and generated 35,000 clicks to our social media channels. The success of our strategy resulted in a growth of 1,240 new followers on Facebook and Instagram in just 3 months.
Content strategy
We also developed a completely new content strategy for Facebook and Instagram. Previously the content consisted mainly of recipes. Now we have added more variety by also posting entertaining and informative content.
The combination of the renewed content planning and social media campaigns helped Kikkoman increase online brand awareness and generate more recognition for their products. Our refreshed content strategy also led to more engagement on our organic posts.
How Kikkoman captured attention at the food festival 'Antwerpen Proeft'
Antwerpen Proeft is a popular food festival where people come together to try various dishes at different food stands, including Kikkoman's.
In addition to implementing our innovative social media strategy, we also played an important role in presenting Kikkoman at the food festival Antwerpen Proeft. We designed an interactive spinning wheel together with a flyer featuring a QR code. Visitors were challenged by the spinning wheel full of surprising sauces, including the daring combination of Kikkoman's soy sauce with chocolate. Visitors could also win various prizes via the spinning wheel. By scanning the QR code, visitors discovered 'De Smaakclub', a vibrant platform where new products are introduced to try and share your opinion about.
Discover the experience in our self-made recap video of the event.
What makes this a success story?
By developing and implementing a new strategy, we discovered what works and what doesn't. The result? An impressive increase in reach and number of followers.
By developing innovative ideas, we managed to create a remarkable presence and success at Antwerpen Proeft.
Thanks to transparent communication with Kikkoman, we gained valuable insights to optimally allocate the budget.
