DP Trappen
DP Trappen is a Belgian manufacturer of custom-made stairs for the construction and interior sector.
The company focuses on B2B clients such as architects, contractors and joiners, combining craftsmanship with advanced technology to deliver functional and aesthetic stair solutions for diverse projects.
A flying start for DP Trappen: How a tailored digital strategy opens the door to sustainable B2B partnerships
The challenge: A new player with big ambitions
As a new subsidiary of the established Eddy De Prins, DP Trappen faced a clear challenge: how do we secure a place in the B2B market for custom stairs? Their goal was not to find one-time clients but to build strategic, long-term relationships with professional partners such as architects, joiners and contractors.
Our approach: A comprehensive digital solution
To realise this ambition, we developed an integrated strategy based on three pillars:
- A professional online foundation: We started by building a brand-new website. This became the digital business card of DP Trappen, where craftsmanship, working methods and impressive realisations take centre stage.
- An innovative stair configurator: The eye-catcher of the website is the custom-made configurator. This tool is a game-changer for both the client and DP Trappen:
- Voor de partner: Architects and contractors can visualise and design a staircase down to the smallest detail, providing clarity and inspiration.
- Voor DP Trappen: With every request they immediately receive a complete technical dossier. This speeds up the quoting process and significantly increases efficiency.
3. A targeted lead gen engine: With a strong foundation in place, it was time to attract relevant B2B leads via a multi-channel approach:
- Google Ads: We zorgden voor directe zichtbaarheid bij professionals die actief op zoek zijn naar maatwerk trappen, via zowel algemene als merkgerichte campagnes. De algemene campagne was een geconsolideerde campagne met verschillende ad groups gegroepeerd rond topic clusters. Zo konden we in de beginfase budget en data consolideren, snel leren wat werkt en kansen identificeren. Op basis daarvan konden we later verder segmenteren waar dat nuttig of nodig was.
- Meta Ads (Facebook & Instagram): Via a smart funnel, we targeted the audience specifically. First we built brand awareness, then led them to the website and the configurator, and finally motivated them to configure a project or submit a request.
- Organische Content: Een sterke online aanwezigheid vraagt om meer dan advertenties alleen. Daarom legden we een fundament voor duurzame groei met strategische content. Door artikels te publiceren die inspelen op de vragen en noden van hun doelgroep, versterken we hun online vindbaarheid. Tegelijkertijd etaleert deze content de diepgaande expertise en ervaring die DP Trappen uniek maakt, wat hen positioneert als een betrouwbare en deskundige partner.
Results: Qualified leads and efficiency
Thanks to this integrated approach, DP Trappen now has a powerful system that doesn't just generate leads but qualified requests from their ideal B2B partners. They are strongly positioned in the market and have the perfect tools to realise the fruitful, long-term collaborations they envisioned.
Results: From leads to sustainable growth in just 2 months
Within the first two months after launch, the strategy already delivered concrete, measurable successes:
80 qualified leads generated, spread across both consumers (B2C) and professional parties (B2B). 16 concrete B2B requests from architects, contractors and joiners. But numbers only tell half the story. The real value lies in the quality and conversion of these leads towards the set objective: of the 16 B2B leads, no fewer than 4 were converted into a sustainable, long-term collaboration.
The icing on the cake? One of these new partners was so convinced of DP Trappen's expertise and capabilities that they have since signed up for more than 15 different projects. This proves the power of a strategy that doesn't focus on quantity, but on attracting the right partners for exponential growth.
With the DP Trappen configurator, we make choosing a staircase easy and fully customised. Website visitors can design their own staircase, from material and colour to style and dimensions.
Thanks to the interactive interface, they immediately see the result of their choices, making the process clear and inspiring.
