Bulo
Lead Generation met Gesponsorde LinkedIn InMails
Bulo is a furniture manufacturer, but not just any ordinary one. The team excels in designing furniture that combines functionality and aesthetics with a sublime quality of living and working.
Our goal? To introduce as many architects as possible to the brand and let them enjoy all the beauty that Bulo has to offer.
A sponsored LinkedIn Mail is a personalised message sent to your LinkedIn inbox. LinkedIn has more than 500 million members, of which 3 million are in Belgium. This means you can reach approximately 60% of Belgian professionals.
The advantage of such a sponsored LinkedIn InMail is that you can send very specific personal messages to your target audience. This is not possible on other social media channels such as Instagram or Facebook. The open rate of a sponsored LinkedIn InMail is approximately 50%. By specifically targeting your audience, you increase the chance that this audience is interested in what you have to say.
How did we start this process?
By testing the right target audience. For example, we choose different target groups and analyse which of these groups has clicked through most to our client. Once we have determined the target group, we work on the copy. For these cases, we developed different copy versions and tested these further with the chosen target group. This way we specifically respond to the needs of the target audience and achieve a higher click-through rate.
Results
Openingspercentage
CTR
CPC
