Writing with SEO
SEO copywriting: use the right keywords, write clearly and optimise your pages to attract more visitors.
Your website is full of text and you regularly write blog posts. Yet these pages lead to little or no traffic to your site. If you want to boost your website"s visitor numbers and effectively convert viewers into customers, then SEO copywriting is an absolute must. But what exactly does it entail?
With SEO, also known as search engine optimization, you improve the online findability of your corporate website in search engines like Google or Bing. To give that findability extra punch without having to spend advertising budget on it, it is important that the texts on your website are written top-notch. Below we give you some tips:
1. Use the right keywords
When you start working on copy for your website, it is important to use the right keywords. Keywords are search terms for which your potential customer is looking for an answer. When you choose the right wording, your website will automatically rank higher for certain search queries. This way, potential customers can find and consult your website faster.
2. Ensure accessible copy
One of the pitfalls of SEO copy is that we quickly become fixated on SEO rules. For example, we often use overly complex words or jargon that not everyone can easily understand. So it is very important that you always use human writing language, avoid overly difficult words, and above all stick to the essence.
3. Also make your landing page SEO-proof
An SEO focus is more than writing good copy. The appearance of your landing page itself is also important. Therefore, pay sufficient attention to the order in which you explain things and also choose the right images in the form of photos, infographics, or video. Every little bit helps!
How SEO works
When a search query is made, search engines scan all websites that contain topics related to the search query. They do this using algorithms, which are automated formulas to assign values to websites. The higher the value, the better your website performs for the entered search query. These formulas are tied to several ranking factors including the number of incoming links, the user-friendliness of the website, and the relevance of the content. The more you invest in all these factors, the better your website will perform and the more visitors you will generate.
Please note! Algorithms get smarter every year. That"s why SEO rules also change quickly. Staying up to date is the message!
Are you intrigued by SEO? And would you like to know more about the right SEO strategy?
Contact us via the contact page or email us at houston@boostU.be.
