Why video marketing is a must for your business 

Video marketing is the future

Everyone has been saying it for years, yet many companies do little with it. One of the reasons is that many people don"t know what this type of content yields and how to get started with it. We share some important reasons why you as a company or brand should invest in video marketing and what it can yield for your company.

Images say more than 1000 words

It is a cliché but it has been proven that videos generally perform better than just a visual with a long piece of text. Videos are currently 80% of all internet traffic. A video attracts attention faster and retains it.

With a well-thought-out video marketing strategy, you put your company in the picture and stand out everywhere. You show your audience why you are the best choice and what you have to offer. So it is an excellent opportunity to connect with your target audience.

Authenticity attracts attention

Getting someone to click on your video and watch it in its entirety has become your biggest challenge. Since the average attention span has dropped to just 8 seconds, you need to hook your audience in that time and be able to prove that you are a reliable company with an interesting service.

So combine your knowledge and passion for your product/service with beautiful cinematography and the views will skyrocket. People want to see videos that feel real, where it doesn"t seem like a company is trying to be something it"s not. Authenticity will attract and hold attention.

A vacancy video brings your story to life

Did you know that there is a 96% higher chance that a candidate will click through to a website if the vacancy contains a video. Posting a vacancy online is easy and quick but not necessarily effective. Companies often notice that there is not much (quality) response to their vacancies. With visual content, you sketch a realistic picture of your company culture and the open vacancies.

The text of a vacancy still leaves a lot to the imagination, causing potential employees to doubt too much and eventually drop out. With a vacancy video, they immediately get a picture of what an average working day looks like, what competencies they are looking for, what the work atmosphere is like,… In short: The use of visual communication is indispensable when conducting a good recruitment campaign.

Are you looking for new talent but don"t know how to get started? The boostU team ensures that CVs end up directly in your mailbox through digital recruitment. View one of our works below and discover how we can bring your story to life with a vacancy video:

Livestreaming

Everything can be broadcast live these days, think of events, Q&As, and meetings. You can target your own employees, colleagues, or an external audience. So there are many possibilities to use livestreams as a marketing tool for your company. This form of video marketing is easy, affordable, and you create more engagement and authenticity with your audience.

SEO boost

With a good video marketing strategy, you achieve more conversions and a higher ranking on Google. Google"s algorithms attach a lot of value to different types of content. Videos are considered more valuable than content with only text, which is why Google"s algorithms prioritize them. Research from Hubspot shows that 66% of viewers visited the company"s website after watching a branded video.

Also keep in mind that YouTube is also owned by Google. Videos help your website get found. You can make a referral by, among other things, putting a link in your video description. This gives your potential customer an extra way to end up not only on your website, but also on other channels such as your company"s Facebook page.

Videos can also help reduce bounce rate, because they hold visitors" attention and invite them to stay longer on your website.

There are endless reasons why you should invest in video marketing. Don"t know how to get started? Contact us & we will help you boost your business.

Tips & tricks

We are happy to share some more tips that will help you with your video marketing strategy:

• The first 5 seconds are important: mention a CTA, your product, and your brand.
• Creatives must align with the objective:
  • Awareness: an attractive video with a clear message that triggers to keep watching.
  • Consideration: a clear CTA that triggers to click through to the website.
• Design the video for sound off (power of visual).
• The ideal length of a video is maximum 15 seconds.
• Videos with people in them attract more attention.
• Analyze advertisements with videos (A/B test): which work and which don"t?
• Always add a link to the creative so people can click through to the homepage.

If you incorporate these tips into your strategy, you are all set!

Do you need help with your video marketing strategy?

Contact us